+91 9810185567 | [email protected] | linkedin.com/in/shubhamg91

My creative and analytical minds combine to craft communication pieces that spark conversations and deliver measurable outcomes. I create webpages, landing pages, blogs, videos, digital ads, web experiments, and GTM strategies from scratch. My ability to quickly and accurately grasp technical concepts helps me better synergize with engineering teams and create magic over and over.

Note: Since there's an element of interactivity in my work, pasting links below to view either high-fidelity prototypes or live pages. Press left-right arrow key to navigate between different versions of the Figma prototypes.

Copilot for Microsoft 365 Through Partner GTM

I wrote, visualized, directed, and managed a through-partner program using a series of animated mailers and GTM assets to help GSIs convey the launch of Copilot for Microsoft 365 to their customers and prospects. Metrics: Generated 1200+ Briefings with 5 Partners in a single quarter

• Product-focused introductory mailers Teases Copilot (AI) use cases in key Microsoft 365 products like Teams, Excel, Word, Powerpoint, etc. in-turn driving awareness of AI-readiness.
• Use case mailers for particular functions Targets specific job functions to demonstrate how Copilot fits in their workflows using KVPs and statistics.
• Industry-specific infographics and GTM assets Part of a ToFu infographic series educating prospects on the relevance of generative AI in their industry.

Managed the cadence of VWO's Product Pages, end-to-end

As a Product Marketing Manager, I was one of the first to grasp product intricacies, use cases, positioning, and functionalities through engineering teams. I was responsible for distilling what the product did into what it meant for users, to eventually structure, write, direct, and test product pages for new offerings by VWO. I channelized some of those learnings into pioneering a Product Newsletter highlighting feature releases to boost adoption.

• Customer Data Platform | VWO Data360 Crafted the IA, content, visuals, product representation mockups.
• Personalization Engine | VWO Personalize Crafted the IA, content, interactions, industry specific use-cases, outcome representation, and product video.
• Behaviour Analytics Tool | VWO Insights Crafted the structure, interaction design, product KVPs, and weaved it all into a product story.
• Product Newsletter Launched a scalable cadence parallel to the marketing newsletter aimed at increasing feature usage and PQLs.

Microsoft 365 Adoption Accelerator

Targeted to IT leaders of enterprises who recently purchased Microsoft 365, I strategized a series of mailers to drive participation in adoption workshops using tips and hacks as a lever. The mailers were deliberately text-first and optimized for dark mode to better penetrate the target persona.

Metrics: Generated 120,000+ participants globally within two quarters

• Faux plain text mailers for IT

Microsoft Teams | Unified Communications Integrator Selection Checklist

To boost pilots for Microsoft Teams, I helped craft a multi-page flipbook helping enterprises pick the right Telco GSI for their UC modernization. This resource was conceptualized as an educative bottom-funnel resource to subliminally nudge the prospects into choosing Microsoft Teams. It was later customized at scale for some of the world's largest UCaaS and DRaaS providers.